My name is Dan Baczynski Maciá and I am...

A culture lover

Born in France to parents Polish and Colombian, having lived for two years in Thailand, I am multicultural. My origins and numerous trips showed me places and cultures which constantly inspire me.

So curious

My curiosity makes me a multidisciplinary designer able to work in several domains and to adapt myself in a given work environment. Always learning something new is what I am looking for.
 

A maker

The desire to see my projects becoming reality makes me a Maker: DIY, produce, test, do experiments and constantly learn in order to enrich my multidisciplinary approach.

An empathic musician

My passion for music and busking pushes me to connect with people, to emotionally touch them. In my daily work, I create and share experiences like I share my music. My design approach is user-centered.
 

What do I do ?

Today, I bring together my expertise in those areas
to create outstanding omnichannel customer experiences
for major brands and retailers.

Spatial design

Visiting places makes a lasting impression on our mind by living experiences full of emotions. As a spatial designer, I imagine those places we live in by creating identities with materials, lights and colors, telling us stories through immersive experiences.

User Xperience design

Thinking about how digital shapes our daily life, I understood that data are the new material to design concepts closer to us. As a UX designer, I conceive user-centered projects to bring ease and enjoyment of experience on digital products.

Service design

Services define the relation between a business and its customers. As a service designer, I create holistic systems, processes and user flows to enrich businesses and their customers with meaningful services issued from digital innovation.

Who I worked for?

And many more...

How did I get to this point ?

Education

Issued from a scientific background, I decided to discover Spatial design. My taste for new technologies brought me to specialize myself in interaction design. So when I got my bachelor in Spatial design with honors, I then began a master's degree in Tangible Interfaces - UX design. It allowed me to bring a better experience in the physical world through digital. In this way, I did a dual master’s degree in partnership with the engineering school Polytech Nantes in the field of Service design and connected objects and environments, working on the Future of retail.

I am now graduated with honors from the École de design Nantes Atlantique.
 

Work experience

During my scholarship, I have done some internship in interior design, always bringing my vision of UX and Service design through new technologies. After a first internship at in Paris at Atelier K, I did a work placement in Bangkok at MIA Collaboration where I discovered retail design. Back in France, I did my last internship at Garnier (L’Oréal group) as a retail / visual designer. I worked on furnitures and on the UX/UI of a digital signage.

Since 2016, I work at FITCH London as an UX / CX designer, creating outstanding experiences online and in physical stores through digital.

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